• 'Placebo' by Kolido.

• Made in the Yarra Valley.

• 50ml.

• This perfume was designed for the second issue of Nose Magazine to explore the influence of imagery on olfactory perception. In a small, informal experiment, the same perfume was presented to participants as two different scents, each paired with its own visual cues. People were then asked to describe what they smelled. Although the perfume was identical in both cases, responses varied widely.

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